BRANDING, PACKAGING, ILLUSTRATION, PRINT & DIGITAL DESIGN

Every brief presented a new opportunity to craft stories through the MTN DEW branding system and push beyond the scope of the brief to discover new and exciting ways to engage consumers. From packaging, licensing, and key visual creation, to social media, influencer kits, and immersive takeovers, the challenge was to excite, influence, and drive consumer passion resulting in the continued growth and elevation of the brand beyond the category.