BRANDING, PRINT DESIGN

A brand refresh for Parlor Hair Salon. The iconic East Village salon expanded to Brooklyn and wanted to update the look and feel of the brand for the new location. By changing the color palette from black, white, and green to navy, pale pink, and hints of gold, the new colors achieve a feel that is both upscale and playful. The refresh included new typefaces and style guides for all signage, print collateral, web, and social media content.