ART DIRECTION, BRANDING, PACKAGING, PRINT & DIGITAL DESIGN

Born on a stovetop on East 7th Street. Brewed in New York since 2012. When Shmaltz Brewing Company acquired Alphabet City in 2016, I was allowed to do a brand refresh and inject new life into the two year-round offerings. I also created an entirely new line of limited-release beers. I wanted the new packaging to reflect the iconic and vibrant culture of Manhattan’s eclectic East Village, tying in music, art, and the rich history of the neighborhood.